In contrast to the largely stationary internet of the early 2000s, Americans today are increasingly connected to the world of digital information while “on the go” via smartphones and other sản phẩm điện thoại devices. Explore the patterns and trends that have shaped the điện thoại revolution below.

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Mobile phone ownership over time

The vast majority of Americans – 97% – now own a cellphone of some kind. The cốt truyện of Americans that own a điện thoại is now 85%, up from just 35% in Pew Research Center’s first survey of điện thoại ownership conducted in 2011.


Who owns cellphones & smartphones

A substantial majority of Americans are cellphone owners across a wide range of demographic groups. By contrast, điện thoại ownership exhibits greater variation based on age, household income và educational attainment.

Cellphone, but not smartphone
Ages 18-29100%96%4%
High school or less96%75%19%
Some college98%89%9%
Less than $30,00097%76%19%

Ownership of other devices

Along with smartphone phones, Americans own a range of other information devices. About three-quarters of U.S. Adults now own a desktop or máy tính xách tay computer, while roughly half own a tablet computer.

Tablet computer

Smartphone dependency over time

There has been a steady decline of those who use smartphones as their primary means of online access at trang chủ in recent years. Today, 15% of American adults are “smartphone-only” internet users – meaning they own a smartphone, but vì not have traditional home broadband service.


U.S. Adults

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Who is điện thoại thông minh dependent

Reliance on smartphones for online access is especially common among younger adults, lower-income Americans & those with a high school education or less.



Andrew Bloomenthal has 20+ years of editorial experience as a financial journalist và as a financial services sale writer.

The U.S. Census Bureau conducts estimates of retail e-commerce sales in the United States. In the first quarter of 2023, retail e-commerce accounted for 15.1% of total sales in the country, totaling roughly $272.6 billion. These figures are adjusted for seasonal variation.

Types of E-commerce Revenue Models

In addition to lớn crafting what type of e-commerce company a business wants to lớn be, the business must decide how it wants to make money. Due to the chất lượng nature of e-commerce, the business has a few options on how it wants khổng lồ process orders, carry inventory, và ship products.


Often considered one of the easier forms of e-commerce, dropshipping allows a company khổng lồ create a digital storefront, generate sales, then rely on a supplier to provide the good. When generating the sale, the e-commerce company collects payment via credit card, Pay
Pal, cryptocurrency, or other means of digital currency.

Then, the e-commerce store passes the order lớn the dropship supplier. This supplier manages inventory, oversees the warehouse of goods, packages the goods, & delivers the hàng hóa to the purchaser.

white Labeling

White-label e-commerce companies leverage already successful products sold by another company. After a customer places an order, the e-commerce company receives the existing product, repackages the product with its own package và label, & distributes the product to the customer. Although the e-commerce company has little lớn no say in the hàng hóa they receive, the company usually faces little to no in-house manufacturing constraints.


A more capital-intensive approach to e-commerce, wholesaling entails maintaining quantities of inventory, keeping track of customer orders, maintaining customer shipping information, và typically having ownership of the warehouse space to lớn house products.

Wholesalers may charge bulk pricing khổng lồ retailers or unit prices for consumers. However, the broad approach to lớn wholesaling is khổng lồ connect to buyers of large quantities or many smaller buyers of a similar, standardized product.

Private Labeling

Private labeling is a more appropriate e-commerce approach for companies that may not have large upfront capital or vị not have their own factory space lớn manufacture goods. Private label e-commerce companies send plans to lớn a contracted manufacturer who makes the product.

The manufacturer may also have the ability lớn ship directly to a customer or ship directly lớn the company receiving the order. This method of e-commerce is best suited for companies that may receive on-demand orders with short turnaround times but are unable lớn handle the capital expenditure requirements.


E-commerce companies can also leverage repeating orders or loyal customers by implementing subscription services. For a fixed price, the e-commerce company will assemble a package, introduce new products, and incentivize locking khổng lồ a long-term agreement at a lower monthly price.

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The consumer only places an order once và receives their subscription order at a fixed cadence. Common subscription e-commerce products include meal prep services, agriculture boxes, fashion boxes, or health và grooming products.

Example of E-commerce

Amazon is a behemoth in the e-commerce space. In fact, it is the world"s largest online retailer and continues to lớn grow. As such, it is a huge disrupter in the retail industry, forcing some major retailers to lớn rethink their strategies and shift their focus.

The company launched its business with an e-commerce-based mã sản phẩm of online sales và product delivery. It was founded by Jeff Bezos in 1994 as an online bookstore but has since expanded to include everything from clothing to housewares, power tools lớn food và drinks, and electronics.

Company sales increased by 9% in 2022 from the previous year, totaling $513.98 billion compared to lớn $469.82 billion in 2021. Amazon"s operating income dropped from $24.88 billion in 2021 khổng lồ $$12.25 billion in 2022. The company posted a net loss of $2.72 billion in 2022, compared to lớn net income of $33.36 billion in 2021.

Make sure you vày your research before you start your business. Figure out what products & services you're going to lớn sell và look into the market, target audience, competition, và expected costs.

Next, come up with a name, choose a business structure, and get the necessary documentation (taxpayer numbers, licenses, and permits if they apply).

Before you start selling, decide on a platform và design your website (or have someone bởi vì it for you).

Remember to lớn keep everything simple at the beginning & make sure you use as many channels as you can to lớn market your business so it can grow.

An e-commerce trang web is any site that allows you lớn buy & sell products & services online. Companies like Amazon and Alibaba are examples of e-commerce websites.

E-commerce involves the purchase và sale of goods & services online và is actually just one part of e-business. An e-business involves the entire process of running a company online. Put simply, it's all of the activity that takes place with an online business.

Dollar Shave Club offers customers personal grooming, health, và beauty products. Customers can opt for what product(s) they want shipped khổng lồ them và can sign up for long-term memberships lớn have products sent lớn them on a recurring basis. Dollar Shave Club procures goods in bulk from other companies, then bundles those products, maintains membership subscriptions, & markets the products.

An e-commerce company can sell to lớn customers, businesses, or agencies such as the government. E-commerce can also be performed by customers who sell lớn businesses, other customers, or governments.

The Bottom Line

E-commerce is just one part of running an e-business. While the latter involves the entire process of running a business online, e-commerce simply refers to lớn the sale of goods & services via the internet. E-commerce companies like Amazon, Alibaba, & e
Bay have changed the way the retail industry works, forcing major, traditional retailers to lớn change the way they vày business.

If starting an e-commerce site is something you're considering, make sure you vị your research before you start. Và make sure you start with a small, narrow focus lớn ensure that you have room lớn grow. requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased nội dung in oureditorial policy.
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